Actualizado: 16 sept 2020
We were inspired by the book “Liquid Modernity” by Zygmunt Bauman. Who introduced the idea of liquid modernity: which describes a society represented by a man with uncertainty and ambivalence feelings; nomade; a man without traditional patterns, replaced by self-chosen ones; with emphasis on change and immersed in the express consumerism of our time. Therefore, the water bags changing and moving are identified with this society and its volume economy. But OLOW, as a wooden cube, is becoming a “slow fashion” manifestation, transmitting more traditional and honest values, giving priority to quality and not quantity. With the proposed design, it is intended to create a shop window that forms part of the interior of the store.